Data vs Information vs Knowledge

The difference between Data vs Information vs Knowledge has been articulated by very many people in the past. I came across an interesting presentation from Ryan Norman in this presentation and wanted to share his perspective.


Data represents a fact or statement without relation to other things

– Example: It is raining


Information is data that has been placed in a meaningful context

Example: The temperature dropped 15 degrees & then it started raining


Knowledge is a collection of information with some extracted
– Example: If the humidity is very high & the temperature drops substantially, the atmosphere is often unlikely to hold the moisture – so it rains


Knowledge Management (KM) is the process of efficiently capturing, handling, distributing, and using knowledge

KM is based on two critical activities:
– The capture & documentation of explicit & implied knowledge
– The dissemination of this knowledge within an organization(s)

Punditas AI Platform is a Knowledge Dissemination Platform for Enterprises. For more information reach out to

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